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SESSION D.5: TRAINERS NOTES

ETHICS AND MANAGEMENT

Objectives:

  • To examine existing codes of practice.
  • To decide if these are sufficient for community media.
  • And to devise an alternative ethical model if considered desirable.

You could usefully pose some of these questions for your group.

We are interested in running a radio station, not becoming philosophers, why bother with ethics?

It is most likely that in setting up and operating this media project, we will use some if not all of the methods employed by the other media strands, both public service and commercial.

We will ask how do professionals do it, what codes of conduct do they use?

And how do these codes determine what is considered ethical and acceptable behaviour?

If this is how we intend to proceed, then surely it makes sense to examine these standards and practices to see if they are acceptable in a community media context?

What are the obvious and more subtle values of the media embedded in our culture?

How do we understand that our society expects us to behave, and are we happy with this role?

Some of our practices and standards will be of imposed by legislation and regulation. Do these inhibit our role as alternative, community media?

Should we seek national, community media standards or should we allow each media project to articulate and work its own model?

And are there universal ethical codes that should apply to all media and which community media should promote?

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You can organise the consideration of the case studies supplied, you can devise some others, or you can ask the group to prioritise the supplied list.

Suggestions to trainer for case studies;

Golden Mean suggestions for D.5 (a); Retain these broadcasts but perhaps offer to run public service announcement, advising people not to drink and drive, to be cautious about overindulgence with alcohol or offer Alcoholics Anonymous regular airtime?

Golden Mean suggestions for D.5. (b); Ask the programme team to 'rest' such coverage, with a view to returning to it when the court cases are completed, while exploring with the garage in question whether you could cover other aspects of their range of services, such as petrol sales and car servicing.

Materials:
Flip chart paper and markers.
Priority list.

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