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SESSION D.4: (c) SWOT ANALYSIS WORK SHEET

STRATEGIC MANAGEMENT

1. List the major OPPORTUNITIES AND THREATS that you believe     your radio station will face in the next 3 years ñ the ones that are     likely to make a difference between success and failure.

2. Use the categories below. Mark opportunities with an O and threats     with a T.

3. Group and prioritise to produce a list of the 3 or 4 greatest     opportunities and threats.

Sponsors, Stakeholders, Listeners	Competitors and Social Partners	Social, Economic, Political or Technological

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4. List the major STRENGTHS AND WEAKNESSES of your radio station as it faces the future.

5. Group and prioritise to produce a list of the 3 or 4 greatest strengths and weaknesses.

Strengths and Assets	Weaknesses and Liabilities

6. Finally, using SWOT + cross diagram on paper supplied, lay out your review and present to larger group

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