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SESSION D.1 (b) : EXERCISE NOTES
THE SOCIAL AUDIT TEAM
CUE NOTES FOR PARTICIPANTS
Shareholder
You have put some money into the project, either as a co-operative
shareholder or as a member of a company limited by guarantee.
You may want a small return on your investment, or seek a return
in terms of satisfactory programmes and a say in the running of
the project.
Volunteer
You are giving your time freely to the project because you believe
in its community development potential or because you enjoy being
on air. You wish to have a say in programme development and in
station policies being developed.
Staff member
You are not that well paid, but understand that community
media is always strapped for cash. You wish for job security,
for training, consultation and good working conditions.
Advertiser/Sponsor
You have agreed to sponsor the community radio station because
you believe that it is an important community resource and because
it offers cost/effective advertising rates. You want the station
to become better known and to build up its listenership.
Statutory Funder
You have been convinced that community media is seeking to place
itself in the voluntary and community sector and is therefore
entitled to be funded from the community development funds. You
want them to increase their listenership, to broadcast more public
service information and to train your client groups in media literacy.
Community Organisation
You have been trained to make your own programme but find
it hard to get your members to take on this extra voluntary work.
You want the station to do your broadcasting for you and to promote
your project.
General Listener
You often listen to hear about local events. You are not too interested
in all this talk of community development; it's just another radio
station. You want more music, more sport and more (pick a favourite)
Use these cues as a starting point for developing
a dialogue with the other stakeholders. Feel free to improvise
by adding other topics that you consider relevant to the category
you are representing. Try during this role-play dialogue to arrive
at a situation where the interests of all stakeholders are satisfied.
