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SESSION A1: TRAINER'S NOTES.
HANG OUT YOUR DIRTY LINEN.
(An introduction to sociological analysis.)
Objectives:
·An introduction to how we all use the media.
·To inform our community radio productions.
USES AND GRATIFICATIONS.
Generally analysis of the media concentrates on how the media
use us to deliver certain messages. However, sociology also looks
at the ways people use the media, and the gratification media
offer to people. This approach can shed some light on why some
television programmes, movies and other media products are so
popular, as well as the roles they might play in society.
Break the group into at least two sub-groups; give each an exercise
sheet and the material below. Each group will make a clothesline
(with materials supplied: paper, wool, blue tack, markers) of
the main uses the members of their group make of the media.
For example:
To find role models, through which we gain a sense of
identity, to learn how to cope in certain situations and how to
be more socially acceptable.
To be informed about serious economic and political issues.
To have an informed opinion for use in social situations.
To see authority figures ridiculed, and to see other make
mistakes.
To vicariously experience villains and law enforcers in
conflict. To see justice done and virtue rewarded. To feel that
we inhabit a moral universe.
To affirm spiritual and cultural values. To find evidence
that in general, the world is a good place.
How to organise the group.
1: One member of group reads out the list supplied, other members
respond when they can relate to an item. Each member should try
to contribute at least two uses. Try to add a particular movie
or TV. series that gave you this gratification. Again, be honest,
if you received some salacious gratification. The workshop could
probably do with some excitement about now.
2: These uses are written up on sheets of paper, and secured to
the clothesline (this is the equivalent of hanging out your dirty
linen.) and when the time comes, one member of the group will
present the groups findings. There is no need to identify individuals.
Mention if there are differences on any one item, as the uses
to which people put the media are somewhat ambiguous.
3: Also, if you have time, consider the notion that, if the media
do a great deal for us, what are they doing to us?
The second group will present their clothesline in similar fashion.
There are many more uses, see how many others the groups can come
up with once motivated.
A handout will be distributed covering these above subjects.
Alternative: This topic can also be handled successfully in a
brainstorming session.
Materials:
Bundle of blank A.4 paper, wool or string, blue tack, markers
and Checklist of uses.
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