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SESSION D.7: EXERCISES

LISTENERS RESEARCH

EXERCISE 1.

You are now drafting a listenership questionnaire.

Your task is to decide on the information you wish to elicit from the community about your already broadcasting radio station.

Remember the credo:

For example "Do you listen to the currently broadcasting 'Radio X'?"
Is a quantitative question. "Would you listen to a proposed new Community Radio station" is a qualitative question.
If you are conducting listeners research, you should, where possible, stick to quantitative research.

Use the flip chart paper to outline what you propose to ask of participants.

On the top just write 'preliminary questions' as these will deal with the demographic questions of gender, age occupation etc of participant.

Underneath outline the questions you propose to ask of people in the area.

Remember, there will be a trade off between asking all the questions
you would like to ask and making the questionnaire too long.

For a reasonable length, ask about five, six or seven questions around listening habits and try to lay them out in a logical order.

Select from the accompanying list the questions you wish to ask.

Add any questions you feel are not represented and that your group feels is important.

Remember, it is crucial to make all questions perfectly clear and unambiguous.

Decide which questions would benefit from being multiple-choice and where to place 'open' questions to allow for free ranging comment.

See where 'other' (please give details.) should be appended to allow
for greater flexibility.

Decide on which instructions to interviewers to include for greater clarity.

Add control code numbers.

You have about 30 minutes to do this so work quickly and logically through the supplied list.

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