Tools for personal and community empowerment
Overview of Course
Warm up session.
Lights, Camera, Signifiers.
(An informal introduction to the group and to Semiotics.)
A. Media Literacy.
A.1. Uses and Gratifications.
A.2. Media Functionalism
A.3. Advertising as Ideology.
B. Programming.
B. 1. Lateral Programme Development.
B. 2. Writing and Reporting Skills;
(a) Spinning the News.
(b) Shape of Writing and Reporting.
(c) Social Action Broadcasting.
(d) Making Data Informational.
B. 3. Music Radio.
B. 4. Ethics and Programming.
B. 5. The Programme Tree.
B. 6. News, Gender and Power.
B. 7. Defamation Issues.
C. Technical/Teambuilding.
C. 1. Scavenger Hunt. (Portable recorders)
C. 2. Capacity Building. (Studio operations.)
C. 3. Editing Reality. (Editing equipment.)
D. Administration.
D. 1. Social Audits.
(a) A Mission Statement.
(b) The Social Audit Team.
D. 2. Fun Finding Funding.
D. 3. Effective Committees of Management.
D. 4. Strategic Management:
(a) Key areas of Concern.
(b) Forward Planning.
(c) SWOT Analysis.
(d) Income Checklist.
D. 5. Ethics and Management.
D. 6. Limiting Liability.
D. 7. Listener Research.
D. 8. Focus Group Work.
E. Empowerment.
E. 1. The Right To Communicate.
E. 2. A Problem Tree.
E. 3. The Power Matrix.
E. 4. The Hand that Holds the Microphone
E. 5. Access All Areas.