PROMOTIONS

Promoting Near 90fm is also part of the function of the community Relations Committee.

The most positive benefits of promoting our community radio station are:

a. People become aware of the station’s existence.

b. The station becomes more popular

c. Your programme gets a larger audience, and

d. Our station becomes more effective in its community development work.

Guidelines and Policy for promoting Your Programme.
All promotional material must be approved by the Community Relations committee before being used or displayed. This is to ensure consistency. If you are involved in a talk programme and have a guest coming in and you want to promote a particular interview, Talk to the committee, they may be able to signpost the event.

Display Material
Posters also add to the attraction of your programme. If you have a special feature or are inviting a guest in to talk on a topical subject, draw up details of a poster announcing this. The Committee will help you to produce and distribute these. Most shop owners, libraries, community halls etc. will display your poster – but ask before you display.

Recorded Promotional Material
At present, we record all promos on Tuesday evening. If you would like a promo done for your programme, leave any material in the pigeonhole marked promo. The policy is to keep all promos to approx. 35-40 seconds.

Getting into the Community
Another way to promote NEARfm 90.3 is to go and visit public places. Shopping centre and community centre visits can be quite successful, as has been proven in the past. Also, becoming involved in the active life of our community can help us to promote our station. We need to use new technologies to do this more effectively. We aim to continue with these and other promotional actions, station volunteers and employees are expected to participate in these events, and to inform the Committee about upcoming event in their part of the community. Details can be left in the Community Relations pigeonhole.

Poster and Leaflet Drops.
This is carried out on an ongoing basis. We also have programme schedules printed up in the office. Take some and distribute to friends, organisations, and community groups in your area. This is an easy, inexpensive way of promoting Near 90fm.

In conclusion if you have any ideas to promote our Community Radio Station, please contact any of the committee members.

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